Frugal Value is the home of a budding concept explaining in detail the importance of examining the entire life cycle of the creation, use and reuse/disposal of consumer products. Its creator, Carina, Founder of the Urban Orchard Sustainability Project and Visiting Research Fellow at the Global Development and Environment Institute, needed a ‘starter’ website with the basics, so that when she talks with people about Frugal Value, they are able to get a taste of what she has to offer and the ability to further connect. We created a minimalistic website, clean and with plenty of white space.